Africa tourism

Affordable packages introduced by GTA to boost domestic tourism

Ghanaian Tourism

The Ghana Tourism Authority (GTA) says it has, in collaboration with the private sector, introduced affordable package deals for the various tourist sites and attractions to boost domestic tourism.

He said the cost of the various packages had been a challenge for domestic tourism but following commitments the private sector had agreed to adjust the price of the packages to make them affordable for Ghanaians to visit these tourist attractions. .

Mr. Kofi Atta Kakra Kusi, Deputy General Affairs Manager, GTA, in an interview with Ghana News Agency, said the introduction of the domestic tourism campaign has been a game-changer for the industry since the COVID-19 outbreak.

He said the regional tourism campaign has also created an industry-wide wholesale tourism package for operators to sell online.

He said that although the campaign has so far shown positive results, it was important to introduce even more packages at affordable prices to continue to attract locals’ interest in visiting these tourist attractions.

“In 2019 we had around 600,000 domestic tourism revelers and in 2020 it dropped to 200,000 due to COVID. In 2021, 2022, due to the vaccination processes rolled out across the country and several campaigns including the drive which were introduced by the GTA, the number reached an appreciable level almost close to that of 2019.”

Mr. Kusi said that under Destination Ghana, $40 million has also been allocated to renovate some of the major tourist spots and attractions across the country to make them attractive to locals and foreigners alike.

“The Tourist Sites and Attractions Regulation, LI 2393 passed in 2019, requires the government to upgrade the various tourist sites and attractions across the country. So far these sites and attractions have been in the hands of District Assemblies, Chiefs and local people, but now the GTA has come in and is working out ways and means to come together to see how to plan these sites and attractions.

According to Mr. Kusi, “We are doing this because the destination Ghana has come to stay, and Ghana is open and ready to receive tourists, diasporas and people of African descent as part of ‘Beyond the return “. We also plan to celebrate and mark Ghana in several ways. »

He said there had been an increase in tourism receipts in general and therefore the Authority was working very hard to boost domestic tourism in the coming years and that the development of sites and attractions to the desired level was essential.

Madam Alisa Osei-Asamoah, Chairperson of the Tour Operators Union of Ghana (TOUGHA), said the response to the domestic tourism campaign since its inception has been positive.

She attributed the growth to the private sector’s introduction of affordable packages for consumption by the Ghanaian public.

“We are on the ground and have received a lot of bookings for sites and attractions compared to previous years. Initially, Ghanaians complained about the cost of packages to various sites and attractions, but now we have introduced new affordable packages so most people have shown interest and are patronizing to higher levels.

Ms. Alisa also said that domestic tourism has improved tremendously as initially Ghanaians believed that holidays were basically moving off the coast of Ghana but now they have realized through this will that such an experience of vacation could be experienced in Ghana.

“It is important for Ghanaians to know their country that is why we are also encouraging Ghanaians to get involved in the Ghana destination campaign to learn more about their country.”

The President of TOUGHA said that international tourism is currently generating a lot for the Ghanaian economy as they offer 100% all-inclusive packages, but that does not stop Ghana from focusing on domestic tourism.

“Domestic tourism supports our international tourism and serves as an alternative. The money from there also helps us at least break even.

Regarding the condition of tourist sites and attractions and its impact on domestic tourism, she said that the Union visits these sites and attractions to check and learn more about the products (sites and attractions) they sell.

“We are through these tours compiling a report to assist the government in its process of renovating these sites and attractions to meet international standards.”

Ms. Osei-Asamoah called on corporate bodies to support the Union in achieving its goals and urged them to collaborate with the Union to help organize their tours.

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