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Rebuilding sustainably through cultural heritage and community tourism at the PATA Destination Marketing Forum 2022

The event offers a unique opportunity for networking, learning and discovery, consisting of a one-day conference and a one-day destination experience through a technical tour, as well as various hosted social functions.

Bangkok, Thailand – The Asia-Pacific Travel Association (PATA) is responsible for organizing the PATA Destination Marketing Forum 2022 (PDMF 2022) at International Congress Center (ICC) in Songkhla, Thailand August 2-4.

The event, under the theme “Rebuilding sustainably through cultural heritage and community tourism”is generously hosted by the Thailand Convention & Exhibition Bureau (TCEB), the Tourism Authority of Thailand (TAT), the Songkhla Convention and Exhibition Bureau (SCEB) and the Designated Areas for Sustainable Tourism Administration (DASTA) with the support of the City of Songkhla.

“At this year’s PATA Destination Marketing Forum, we are ready to celebrate the start of a strong tourism recovery in Asia-Pacific. Our experiential conference program highlights best practices in destination marketing and management in the post-pandemic recovery world. We are here to support a sustainable recovery for the region” said the CEO of PATA Liz Ortiguera. “All of us at PATA are excited to host our next destination event and show that Thailand is open to international MICE events such as ours. We all look forward to welcoming you to Songkhla, Thailand.”

Mr. Chiruit Isarangkun Na Ayuthaya, The Chairman, TCEB, said: “TCEB is proud and delighted to promote and co-host the PATA Destination Marketing Forum 2022, Songkhla in Thailand. The event, which will serve as a driving force for international MICE events in Thailand, helps to implement the government’s policy of stimulating and developing the regional economy. Songkhla is one of Thailand’s leading MICE cities, with strong potential and drive to host international conventions at world-class standards. The city has already established a solid track record by hosting many high profile MICE events. »

“The event will go a long way in raising the visibility and awareness of Songkhla and other regional MICE cities as international MICE destinations. At TCEB, we are committed to supporting responsible, low-impact, and sustainable growth in the MICE sector, leveraging MICE events to benefit local communities, and driving inclusive economic growth across the country,” he added.

Mr. Chattan Kunjara Na AyudhyaDeputy Governor for International Marketing (Europe, Africa, Middle East and Americas), TAT, said: “A historical city with rich cultural heritage, Songkhla is also blessed with beautiful beaches, enchanting waterfalls and a tranquil lake. Moreover, Songkhla exudes the vibrant character of a bustling shopping and knowledge hub with unique local architecture and a exemplary cuisine.We look forward to welcoming all PATA delegates to Songkhla to immerse themselves in this remarkable destination.

Mr. Ampon PongsuwanDeputy Governor of Songkhla, said: “Welcome to Songkhla, one of the most beautiful towns in southern Thailand. As the town is surrounded by water, you will find some of the freshest seafood cuisine, which makes this town perfect for seafood lovers. seafood. All PDMF 2022 delegates are invited to join our unique cultural activities, tours of well-preserved heritage buildings and a boat trip to see exotic tropical plants and creatures in the largest natural lake of Thailand. Additionally, Songkhla is also home to the largest convention center in Southern Thailand, as well as a range of quality hotels. If you have never visited an ethnically diverse city before, then Songkhla is the destination. Worth a visit Sawasdee krub!

The event offers a unique opportunity for networking, learning and discovery, consisting of a one-day conference and a one-day destination experience through a technical tour, as well as various hosted social functions.

Delegates attending the event will have the opportunity to choose from three unique destination experiences, planned and designed by DASTA, including:

  • Nod Na Lae Lifestyle @ Tha Hin Community: Meet the traditional lifestyle of the local tribe of the Tha Hin community and learn how they promote ecotourism.
  • Nature meets culture @ Koh Yo Community: Explore the culture of the southern ethnic people and enjoy the authentic village unchanged from ancient times.
  • Heritage Singora @ Hua Khoa Community: Savor the view of the Songkhla Lake estuary and venture to the old town which is home to a collection of UNESCO heritage candidates.

Gp. Captain Athikun Kongmee, The CEO of DASTA said: “With our greatest excitement and willingness to welcome all delegates to Songkhla, DASTA has proposed three technical tour routes in which excellence in community tourism, leading to sustainable tourism development, is to be unveiled.”

Located in the southern part of Thailand, Songkhla is a fishing town, known as a major port and seaport, and the “city of two seas”. More recently, Songkhla has been nominated by the Thai government as a UNESCO World Heritage Site and Creative Cities of Gastronomy. Travelers will be amazed by the destination’s many beautiful attractions, including the city’s Old Town, as well as its great local cuisine.

Songkhla is easily accessible by air from Bangkok, and many international airlines offer flights to/from Bangkok. Additionally, direct access from Singapore and Malaysia to Songkhla, which had been suspended during the pandemic, will resume soon.