Africa scenery

The Matt Brown Show brings exposure to IceTech

28,230 views. 1,703 hours of viewing. 96 countries.

IceTech is a software developer focused primarily on digitizing government in emerging markets.

IceTech approached media house Matt Brown Show, to help build awareness of their brand, educate the market on its technology solutions and bring the IceTech story to new clients in the public and private sectors across the African continent .

The solution was to launch a brand interview on the Matt Brown Show media platforms to discuss the IceTech brand backstory and spotlight their proprietary technology platform “The Ice Engine”, a powerful system engine which steers business processes in a dynamic and integrated manner.

The unique interview was moderated by Amazon Best Selling #1 Author and Matt Brown Show host Matt Brown and Ice Tech CEO Greg Morris and Head of Sales and Marketing Dimitri Kanellopoulos.

The interview was dubbed an Ice Tech TV show and was shot in just 60 minutes. Soundbites were created from the interview and have been posted on LinkedIn, YouTube, Facebook and the Matt Brown Show podcast.

IceTech – Case Study – Digital Kungfu’s Matt Brown Show on Vimeo.

The result

28,230 views, over 450 comments and engagements, 1,703 hours of viewing in 96 countries, 102 clicks and a story that touched both the public and private sectors.

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