Africa tourism

Tourism Malaysia steps up business initiatives in India

Tourism Malaysia is stepping up destination promotions in India, starting with a series of roadshows across the country this month.

The series kicked off in New Delhi on April 18 and continued in Ahmedabad, Mumbai, Hyderabad, Bangalore and Chennai.

Periasamy: Malaysia shortlists Indian travel agents to participate in joint promotions

Along with senior officials from Tourism Malaysia, the roadshows also showcased three Malaysia-based airlines, 22 travel agents, four hoteliers and four product owners.

Manoharan Periasamy, Senior Director of International Promotion Division, Asia/Africa, said Tourism Malaysia is eager to let Indian business partners know that Malaysia is ready to welcome tourists back.

“We are already seeing strong demand from the Indian market, with a wedding group of 500 people wanting to travel to Malaysia and an incentive group of 150 people considering Malaysia for their trip,” Periasamy said.

The NTO is currently pre-selecting Indian travel agents to participate in joint promotions and is planning a number of familiarization trips for travel agents, media and corporate buyers between June and August.

“In addition to already popular destinations like Kuala Lumpur and Genting Highlands, we are looking to promote other destinations like Sabah and Desaru in India. We expect demand to be on track from May to June, when a a number of airlines will increase flight frequencies between the two countries,” said Mohd Amirul Rizal Abdul Rahim, Senior Deputy Director, International Promotion Division, Asia/Africa.

Periasamy added that Malaysia is also keen to promote ecotourism and wellness travel to Indian travellers.

Malaysia has registered more than 2,700 Indian tourists since reopening its borders on April 1. India is among Malaysia’s top four international source markets.