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Trading Enterprises Volvo ‘Walks The Talk’ with Global Launch of Exclusive Sustainable Sneaker on World Car Free Day

  • Volvo Cars teams up with the world’s most advanced everyday footwear brand, Casca, to create a limited-edition sneaker inspired by the Volvo XC40 Recharge

Dubai, UAE: Al-Futtaim’s Trading Enterprises, Volvo Cars’ official representative in the UAE, announces a new initiative that clearly emphasizes the automotive brand’s true commitment to sustainability. The global automotive leader is celebrating World Car Free Day with the global launch of a limited-edition sneaker, created in collaboration with renowned sustainable footwear company, Casca.

Sustainability and the path to climate neutrality remain a core mission of Volvo Cars, signified by the fact that the company is a signatory to the United Nations (UN) Global Compact and supports the United Nations 2030 Agenda for Sustainable Development. With a shared synergistic approach to their sustainability goals, Volvo Cars has partnered with Casca footwear that embodies this eco-friendly vision.

Shared synergy reflected in concept and design

Brand influences from the XC40 Recharge have been carefully crafted and integrated into the sneaker’s development process. The XC40 was designed to reduce environmental impact, including the use of sustainable materials and served as the perfect muse for Casca, inspiring the sneaker design. This partnership is the culmination of a shared vision, personified in the form of the exclusive shoe.

Make sustainable development a strategic pillar

Oscar Rivoli, Managing Director of Trading Enterprises, said, “Sustainability is a crucial pillar for us and remains at the core of our purpose and business, enabling the key to our future success. We are proud of our achievements in the region, with Volvo Cars spearheading the transition to EV technology across the UAE. We will continue this eco-friendly journey in line with UAE’s sustainability measures, including the strategic initiative – UAE Net Zero by 2050. We remain committed to protecting and improving the environment and providing the best experience to our clients.

“The launch of global initiatives like ‘Walk The Talk’ and the partnership with Casca shoes confirm Volvo Cars’ commitment to integrating sustainability into mobility and transforming the sector across the region. Environmental protection remains our priority as we embrace Al-Futtaim’s sustainable development strategy with a focus on constantly enriching the lives of our customers,” he added.

“Walk A Mile”: Join us on this transformative journey

While endorsing the belief in a sustainable future, customers, conservationists and the general public can be part of this fascinating journey of transformation by joining the global campaign to share your stories “Walk A Mile” on the Official Volvo Cars Instagram ( The winner of the best story has a chance to win the limited edition sneakers and the ultimate driving experience with XC40 Recharge.

Key facets: XC40 Recharge

The XC40 Recharge is a state-of-the-art all-electric all-wheel-drive powertrain that offers a range of over 400 km (WLTP) on a single charge and 408 hp with the battery charged to 80% capacity. in 40 minutes when using a rapid charger system.

The XC40 Recharge and the entire Recharge fleet are also tangible proof of the company’s ambitious new action plan which represents concrete actions in line with the Paris climate agreement and supports the ambition of Volvo Cars to become a climate-neutral company by 2040.


About Commercial Companies – Volvo

Trading Enterprises, part of Al-Futtaim Automotive, has been the exclusive distributor of Volvo cars in the UAE since 1985. The ISO9001:2008 company represents the world renowned Volvo car brand well known for its intuitive innovations, safety, environmental performance and its Scandinavian design. through its sales and after-sales network in Dubai and Abu Dhabi.

Commercial Enterprises – Volvo offers a full range of premium mobility solutions in the premium segment which includes: sedans (S60 and S90), SUV vehicles (XC40, XC60 and XC90) and crossover SUVs (C40). Trading Enterprises is considered a pioneer in the region by Volvo when it comes to adopting Volvo best practices and has introduced the region’s first Volvo Retail Experience Showroom and Volvo Personal Service, which offers a customer-centric approach. people for sales and service.

For more information on Trading Enterprises – Volvo, please call 800 8823 or visit:

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the five main operating divisions of the UAE-based Al-Futtaim Group of Companies, is a conglomerate of automotive-related businesses, franchising some of the world’s most recognized automotive brands and services .

Present in 10 countries in the Middle East, Asia and Africa and with around 9,000 associates, the group’s services, headquartered in the United Arab Emirates, cover the distribution of new and used vehicles, manufacturing, rental and after-sales.

Ranging from passenger cars to SUVs, utility vehicles, industrial and construction equipment as well as motorcycles and quads, Al-Futtaim Automotive Group provides an integrative customer-centric experience for motorists, fleet operators and contractors, and strives to become the leader in made-to-measure. tailor-made mobility solutions

About Al-Futtaim Group

Founded in the 1930s as a trading company, Al-Futtaim is today one of the most diverse and progressive private regional companies, headquartered in Dubai, United Arab Emirates.

Structured into five operational divisions; automotive, financial services, real estate, retail and healthcare; Employing over 35,000 people in over 20 countries across the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurial spirit and unwavering customer focus allows the organization to continue to grow and develop; meet the changing needs of our customers within the societies in which we operate.

By defending our values ​​of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers every day. For more information visit:

For more information please contact:
Shady Fekri
Media and Influencer Relations Manager | Impact Porter Novelli
Email: [email protected]